Led concept development, art direction, location scouting, and photography production for a seasonal Nike ACG product story, translating the collection's Icelandic inspiration into a compelling visual narrative within local production constraints.
CREATIVE FILTER:
Adventure should be accessible to everyone. Inspired by the landscapes that shaped the collection, the story celebrates ACG's belief that great gear empowers every kind of explorer—from first-time hikers to seasoned outdoor enthusiasts—through thoughtful design, performance, and a deep connection to place.
CREATIVE DIRECTION:
Location-based storytelling is central to the ACG brand. When production limitations prevented shooting in Iceland, I identified and secured locations in the Columbia River Gorge that authentically captured the same rugged, volcanic aesthetic while staying within budget. The photography emphasizes expansive natural environments, purposeful movement, and authentic outdoor moments, creating a visual story that reinforces the collection's performance credentials and adventurous spirit while maximizing creative impact through strategic production planning.
CREATIVE FILTER:
Adventure should be accessible to everyone. Inspired by the landscapes that shaped the collection, the story celebrates ACG's belief that great gear empowers every kind of explorer—from first-time hikers to seasoned outdoor enthusiasts—through thoughtful design, performance, and a deep connection to place.
CREATIVE DIRECTION:
Location-based storytelling is central to the ACG brand. When production limitations prevented shooting in Iceland, I identified and secured locations in the Columbia River Gorge that authentically captured the same rugged, volcanic aesthetic while staying within budget. The photography emphasizes expansive natural environments, purposeful movement, and authentic outdoor moments, creating a visual story that reinforces the collection's performance credentials and adventurous spirit while maximizing creative impact through strategic production planning.
