Developed the visual direction and led art direction for seasonal Nike Kids photography, translating product stories into engaging visual narratives that celebrated movement, confidence, and self-expression.
CREATIVE FILTER:
Through play, kids discover new strengths, build confidence, and reveal what's possible within themselves. The work celebrates movement as a catalyst for growth, resilience, and self-expression.
CREATIVE DIRECTION:
Energetic compositions, expressive movement, and authentic moments of discovery capture the confidence and joy that emerge through play, creating imagery that feels both empowering and aspirational.
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