Developed a series of Holistic Fitness character profiles that brought key consumer archetypes to life, providing creative teams, talent, and external partners with a shared vision for how seasonal stories should look, feel, and connect with the consumer.
OPPORTUNITY:
Consumer insights alone weren't enough to inspire consistent creative execution. Teams needed a more tangible and relatable way to visualize the consumer and translate that understanding into storytelling choices.
Consumer insights alone weren't enough to inspire consistent creative execution. Teams needed a more tangible and relatable way to visualize the consumer and translate that understanding into storytelling choices.
SOLUTION:
Developed a set of consumer-inspired character profiles that translated research into actionable creative direction. By bringing key consumer archetypes to life through personality traits, motivations, behaviors, and visual cues, the profiles provided a shared storytelling lens that aligned teams and elevated creative execution.
Developed a set of consumer-inspired character profiles that translated research into actionable creative direction. By bringing key consumer archetypes to life through personality traits, motivations, behaviors, and visual cues, the profiles provided a shared storytelling lens that aligned teams and elevated creative execution.
