Collaborated with Nike Brand and Product teams to shape seasonal Nike Tech Fleece storytelling, developing a photographic approach that visually connected the franchise's heritage, current expression, and future innovations.
CREATIVE FILTER:
Past. Present. Future. The story celebrates the continual evolution of Tech Fleece, connecting iconic design language from the past with modern performance and the next generation of innovation.
Past. Present. Future. The story celebrates the continual evolution of Tech Fleece, connecting iconic design language from the past with modern performance and the next generation of innovation.
CREATIVE DIRECTION:
Inspired by vintage Tech Pack campaigns, the photography reinterprets recognizable visual elements through a modern lens. Distinct environments, styling, and visual treatments help define each product line while reinforcing a unified Tech Fleece narrative across the digital experience.
Inspired by vintage Tech Pack campaigns, the photography reinterprets recognizable visual elements through a modern lens. Distinct environments, styling, and visual treatments help define each product line while reinforcing a unified Tech Fleece narrative across the digital experience.
