TECH FLEECE
Collaborating with the Nike Brand and Product teams, we wanted to approached the new Tech Pack styles with themes of “Past. Present. Future”. I wanted to visually identify these differences within each product line. To do this, I researched vintage Tech Pack campaigns and identified some overarching visual elements I could incorporate into the photographic approach. Our internal team then brought together the various assets created for this product story (photo, video and 3D) to create the digital experience shown below.
