Collaborated with cross-functional teams to reimagine iconic Nike styles for a new generation, developing the visual direction and leading art direction for photography that blended sport, style, and self-expression into a playful, confidence-driven story.
CREATIVE FILTER:
Inspired by Nike’s early days of challenging convention, the Circa 72 collection reimagines archival track-and-field influences for a new generation, celebrating the rebellious spirit and experimentation that shaped the brand.
CREATIVE DIRECTION:
Rooted in youthful athletic optimism, the imagery blends sport heritage with lifestyle fashion through candid moments, vibrant color, and an editorial approach that feels both nostalgic and modern.
CREATIVE FILTER:
Inspired by Nike’s early days of challenging convention, the Circa 72 collection reimagines archival track-and-field influences for a new generation, celebrating the rebellious spirit and experimentation that shaped the brand.
CREATIVE DIRECTION:
Rooted in youthful athletic optimism, the imagery blends sport heritage with lifestyle fashion through candid moments, vibrant color, and an editorial approach that feels both nostalgic and modern.
