Created a Nike Photography Style Guide and seasonal audit framework that brought greater consistency, efficiency, and creative alignment to seasonal product storytelling across teams and channels.
OPPORTUNITY:
Inconsistent storytelling approaches across teams created redundancies, fragmented execution, and missed opportunities to leverage existing creative resources.
Inconsistent storytelling approaches across teams created redundancies, fragmented execution, and missed opportunities to leverage existing creative resources.
SOLUTION:
Developed a centralized review process and seasonal photography toolkit that aligned teams around a shared visual language, creating greater consistency and efficiency across seasonal storytelling.
Developed a centralized review process and seasonal photography toolkit that aligned teams around a shared visual language, creating greater consistency and efficiency across seasonal storytelling.
