Partnered with studio creative teams to develop playful, kid-centric photography, creating engaging product stories that celebrated the energy, individuality, and imagination of young athletes.
CREATIVE FILTER:
Play all day. Inspired by kids’ insights, the work focuses on removing barriers to movement and creating products that encourage confidence, curiosity, and all-day play.
CREATIVE DIRECTION:
Drawing from product innovation and intent, the imagery uses playful environments, imaginative sets, and conceptual storytelling to celebrate product through a kid-first lens.
CREATIVE FILTER:
Play all day. Inspired by kids’ insights, the work focuses on removing barriers to movement and creating products that encourage confidence, curiosity, and all-day play.
CREATIVE DIRECTION:
Drawing from product innovation and intent, the imagery uses playful environments, imaginative sets, and conceptual storytelling to celebrate product through a kid-first lens.
Littles Pack
PRODUCT INSPIRATION: Joyful exploration.
Little kids discover the world through physical play and sensory explorations. Earlier and frequent movement correlates with all areas of childhood development and it’s even been linked with academic learning down the road. On the flip side, the restriction of movement, especially at a young age, impedes the experiential learning process. Our opportunity: make it easy for toddlers and pre-schoolers to move and play.
Nike Terrascout Big Kids' Boots
PRODUCT INSPIRATION: Blaze new trails.
Flower Power Pack
PRODUCT INSPIRATION: Calling all flower children—we invite all kids to bring their unique style and experience play on a whole new level.
All-Star Pack
PRODUCT INSPIRATION:
The culture of basketball shines with kid-right styles.
The culture of basketball shines with kid-right styles.