Designed a performance-based assessment that measured learners' ability to apply product knowledge in realistic customer scenarios, shifting evaluation from information recall to on-the-job decision-making.
OPPORTUNITY:
Traditional knowledge checks often measure what learners can remember, not what they can do. To ensure learners could confidently apply product knowledge in real customer interactions, there was a need for an assessment that evaluated decision-making, product recommendations, and communication skills in a realistic retail context.
Traditional knowledge checks often measure what learners can remember, not what they can do. To ensure learners could confidently apply product knowledge in real customer interactions, there was a need for an assessment that evaluated decision-making, product recommendations, and communication skills in a realistic retail context.
SOLUTION:
Developed the Athlete Match Challenge, a scenario-based performance assessment that placed learners in authentic customer conversations and required them to recommend the most appropriate product based on athlete needs. To support consistent evaluation, I created a one-page rubric that measured product selection, needs analysis, feature-to-benefit translation, justification quality, and real-world readiness. By pairing realistic scenarios with clear performance criteria, the assessment provided a meaningful measure of learner capability while reinforcing the behaviors required on the job.
Developed the Athlete Match Challenge, a scenario-based performance assessment that placed learners in authentic customer conversations and required them to recommend the most appropriate product based on athlete needs. To support consistent evaluation, I created a one-page rubric that measured product selection, needs analysis, feature-to-benefit translation, justification quality, and real-world readiness. By pairing realistic scenarios with clear performance criteria, the assessment provided a meaningful measure of learner capability while reinforcing the behaviors required on the job.
