Created a layered performance support system that helped teams navigate a growing product assortment, enabling faster decision-making, more consistent recommendations, and greater confidence in customer interactions.
OPPORTUNITY:
As the Nike Training leggings assortment expanded, teams needed to quickly identify the right product for different athletes and use cases. Product information was available, but it wasn't optimized for real-world decision-making, leading to inconsistent recommendations and varying levels of confidence across teams.
SOLUTION:
Designed a suite of performance support tools that complemented formal training and provided guidance at the point of need. The solution included a product comparison matrix for side-by-side evaluation, a decision tree that simplified product selection, and a quick-reference guide that reinforced key talking points. Together, these tools transformed complex product information into clear, actionable resources that improved usability, accelerated decision-making, and supported more consistent consumer recommendations.
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