Partnered with photo creative teams to develop elevated product storytelling for Jordan Brand, creating imagery that highlighted premium details and expressive design elements.
CREATIVE FILTER:
Made to stand out. Inspired by self-expression and personal style, the work celebrates the thoughtful details, collectible elements, and elevated craftsmanship that transform iconic silhouettes into statement pieces.
CREATIVE DIRECTION:
Drawing from product innovation and intent, the imagery uses playful environments, imaginative sets, and conceptual storytelling to celebrate product through a kid-first lens.
CREATIVE FILTER:
Made to stand out. Inspired by self-expression and personal style, the work celebrates the thoughtful details, collectible elements, and elevated craftsmanship that transform iconic silhouettes into statement pieces.
CREATIVE DIRECTION:
Drawing from product innovation and intent, the imagery uses playful environments, imaginative sets, and conceptual storytelling to celebrate product through a kid-first lens.
