Partnered with cross-functional creative teams to shape seasonal Nike Basketball storytelling, leading concept development and art direction for photography to create compelling product narratives across digital channels.
CREATIVE FILTER:
Make them look. Be seen. Unfiltered and unafraid. The work celebrates individuals who embrace self-expression, push beyond expectations, and confidently stand apart from the crowd.
CREATIVE DIRECTION:
Strong yet intimate, the imagery captures authentic in-between moments that balance vulnerability and confidence, juxtaposing personal challenges, moments of triumph, and the energy that comes from self-belief.
CREATIVE FILTER:
Make them look. Be seen. Unfiltered and unafraid. The work celebrates individuals who embrace self-expression, push beyond expectations, and confidently stand apart from the crowd.
CREATIVE DIRECTION:
Strong yet intimate, the imagery captures authentic in-between moments that balance vulnerability and confidence, juxtaposing personal challenges, moments of triumph, and the energy that comes from self-belief.
