HOLISTIC FITNESS
What if we stopped defining fitness by assumptions and instead envisioned what it could truly be? Maybe then, it could become everything you’ve always wanted it to be. At the intersection of movement and wellness lies one simple truth: it’s about feeling good. For this photoshoot, I had the art department transform the back of the studio into a gym-like setting. My goal was to capture genuine, authentic moments that showcase both movement and personal connection.Photographed by Kate Moore. Styled by Katie Simon.
LEAD ART DIRECTOR: CONCEPT, CREATIVE BRIEF, PROP DIRECTION, SHOTLIST, ON-SET DIRECTION, POST
