MOTION+ STUDIO
Each season, we created short, loopable videos designed to be played independently or alongside each other in showrooms, on websites, social media, and in online presentations for Nike sales teams. We called these videos Motion+, as their original purpose was to showcase product details and movement.
As these videos evolved, we explored new ways to highlight the product. The videos on this page are examples of ones I created in collaboration with our agency and freelance partners, incorporating social media-inspired transitions and storytelling elements. On these particular shoot days, I played a key role in planning and logistics, coordinating talent across three different video and photo sets. Videography by Good Buddy. Photography by Paul Reid Miller.
LEAD ART DIRECTOR: CONCEPT, CREATIVE BRIEF, ON-SET DIRECTION, LOGISTIC COORDINATION
