Nike Tech Pack - Photo Approach
Collaborating with the Nike Brand and Product teams, we wanted to approached the new Tech Pack styles with themes of “Past. Present. Future”. I wanted to visually identify these differences within each product line. To do this, I researched vintage Tech Pack campaigns and identified some overarching visual elements I could incorporate into the photographic approach.
Collaborating with the Nike Brand and Product teams, we wanted to approached the new Tech Pack styles with themes of “Past. Present. Future”. I wanted to visually identify these differences within each product line. To do this, I researched vintage Tech Pack campaigns and identified some overarching visual elements I could incorporate into the photographic approach.
Photo Creative Direction Decks - Nike
Inspired by brand and product stories, I planned and developed seasonal concept direction for photo shoot days. These cohesive decks were shared with freelance crews and cross-studio for alignment with Video and Experience teams.
Inspired by brand and product stories, I planned and developed seasonal concept direction for photo shoot days. These cohesive decks were shared with freelance crews and cross-studio for alignment with Video and Experience teams.
Location Direction for Norm Thompson
When directing location shoots for Norm Thompson, the story was often reliant on where we would shoot. Therefore, coming up with a location that matched our product story was a big part of my job.
When directing location shoots for Norm Thompson, the story was often reliant on where we would shoot. Therefore, coming up with a location that matched our product story was a big part of my job.
