MOTION +
Our team wanted to come up with a way to show key product features in motion. Our solution were short videos that could be looped and played next to each other, or independently, in showrooms, on websites, social media or in online presentations. We partnered with an outside company to do the videography. I worked with them to concept, direct and edit for final deliverables. I also ensured we had alignment with the on body photography I was creating. Videography by Good Buddy. Photographed by Brendan Coughlin.
MY ROLE: CONCEPT, CREATIVE BRIEF, ON-SET DIRECTION, EDITING
