JORDAN - FALL
The goal is to craft a sharp narrative around the individual pieces that define Jordan Brand’s identity. Each collection is a cohesive blend of items, unified by branding, silhouettes, and their intended consumer use. My role is to create an environment that showcases the product, with a minimalist set design that doesn’t compete for attention. I incorporate small props to subtly enhance the storytelling. For this set, I aimed to evoke the dreamy glow often seen in vintage photography. We achieved this effect in-camera by applying a touch of Vaseline to the lens, and carried the same color palette and ambiance through both video and still imagery. Photographed by Brendan Coughlin. Styled by Katie Simon.
LEAD ART DIRECTOR: CONCEPT, CREATIVE BRIEF, PROP DIRECTION, SHOTLIST, ON-SET DIRECTION, POST
