CREATIVE PLANS
As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
BRANDING TOOLS
I am passionate about elevating brand visuals through strategic art direction, styling leadership, cross-functional collaboration, and process improvements. To support this vision, I have developed creative toolkits and supporting resources designed to inform, educate, and inspire. These tools serve as a foundation for cohesive storytelling across teams, providing clear visual guidelines, inspiration boards, and best practices that help unify brand expression while allowing room for innovation. By equipping both creative and non-creative stakeholders with accessible, actionable frameworks, I aim to streamline collaboration, maintain visual consistency, and ultimately raise the overall quality and impact of brand communications.
I am passionate about elevating brand visuals through strategic art direction, styling leadership, cross-functional collaboration, and process improvements. To support this vision, I have developed creative toolkits and supporting resources designed to inform, educate, and inspire. These tools serve as a foundation for cohesive storytelling across teams, providing clear visual guidelines, inspiration boards, and best practices that help unify brand expression while allowing room for innovation. By equipping both creative and non-creative stakeholders with accessible, actionable frameworks, I aim to streamline collaboration, maintain visual consistency, and ultimately raise the overall quality and impact of brand communications.