CREATIVE PLANS
As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
BRANDING
I have worked on a variety of branding projects throughout my career. Creating style guides, consumer insight decks and other visual branding tools is one of my favorite things to do. I love to create resources that can inform decision making, align creative or educate the audience.
I have worked on a variety of branding projects throughout my career. Creating style guides, consumer insight decks and other visual branding tools is one of my favorite things to do. I love to create resources that can inform decision making, align creative or educate the audience.