CREATIVE PLANS

As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
BRANDING

I have worked on a variety of branding projects throughout my career. Creating style guides, consumer insight decks and other visual branding tools is one of my favorite things to do. I love to create resources that can inform decision making, align creative or educate the audience.
PRINT

Working for various multichannel retailers throughout my career, I have done a variety of print design work including direct mail and catalog design. I also enjoy using my creative skills in volunteer opportunities in my community.
DIGITAL

As a digital designer, I brought ideas to life through a diverse range of projects that highlight my creativity and technical skills. I craft engaging landing pages and user-friendly e-commerce sites that blend aesthetics with functionality, ensuring a seamless user experience.
RETAIL

When designing retail assets, I crafted impactful signage that guides customers through the retail space, using clear messaging and eye-catching graphics to highlight promotions and brand identity. I also created hangtags that combined aesthetics with functionality, featuring thoughtful designs that not only showcase product information but also convey the brand story.
MOTION

I oversaw product video projects from concept to completion, directing shoots and managing post-production to deliver polished, impactful content that aligned with company priorities.
TEXTILE

I have also dappled in textile design. I have developed original and visually striking patterns with harmonious color palettes. My strong merchandising point-of-view has always been an asset when collaborating with product teams.

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