CREATIVE PLANS
As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
As an Art Director, my job is to set the visual tone for seasonal product stories. When it comes to storytelling, I often start with any resources I can obtain from the Product teams. I also work to integrate in high level seasonal direction I've been provided by the Brand teams. From there, I put together a creative plan that I think will highlight the products/key looks, including mood boards, cast, set and lighting, styling, hair and make up and movement direction.
BRANDING
I have worked on a variety of branding projects throughout my career. Creating style guides, consumer insight decks and other visual branding tools is one of my favorite things to do. I love to create resources that can inform decision making, align creative or educate the audience.
I have worked on a variety of branding projects throughout my career. Creating style guides, consumer insight decks and other visual branding tools is one of my favorite things to do. I love to create resources that can inform decision making, align creative or educate the audience.
PRINT
Working for various multichannel retailers throughout my career, I have done a variety of print design work including direct mail and catalog design. I also enjoy using my creative skills in volunteer opportunities in my community.
Working for various multichannel retailers throughout my career, I have done a variety of print design work including direct mail and catalog design. I also enjoy using my creative skills in volunteer opportunities in my community.
DIGITAL
As a digital designer, I brought ideas to life through a diverse range of projects that highlight my creativity and technical skills. I craft engaging landing pages and user-friendly e-commerce sites that blend aesthetics with functionality, ensuring a seamless user experience.
As a digital designer, I brought ideas to life through a diverse range of projects that highlight my creativity and technical skills. I craft engaging landing pages and user-friendly e-commerce sites that blend aesthetics with functionality, ensuring a seamless user experience.
RETAIL
When designing retail assets, I crafted impactful signage that guides customers through the retail space, using clear messaging and eye-catching graphics to highlight promotions and brand identity. I also created hangtags that combined aesthetics with functionality, featuring thoughtful designs that not only showcase product information but also convey the brand story.
When designing retail assets, I crafted impactful signage that guides customers through the retail space, using clear messaging and eye-catching graphics to highlight promotions and brand identity. I also created hangtags that combined aesthetics with functionality, featuring thoughtful designs that not only showcase product information but also convey the brand story.
MOTION
I oversaw product video projects from concept to completion, directing shoots and managing post-production to deliver polished, impactful content that aligned with company priorities.
I oversaw product video projects from concept to completion, directing shoots and managing post-production to deliver polished, impactful content that aligned with company priorities.
TEXTILE
I have also dappled in textile design. I have developed original and visually striking patterns with harmonious color palettes. My strong merchandising point-of-view has always been an asset when collaborating with product teams.
I have also dappled in textile design. I have developed original and visually striking patterns with harmonious color palettes. My strong merchandising point-of-view has always been an asset when collaborating with product teams.